Introduction of Asos Store

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​ASOS plc is a British online fashion and cosmetic retailer founded in 2000, headquartered at Greater London House, Hampstead Road, London, NW1 7FB, UK. The company primarily targets young adults, offering a wide range of clothing, accessories, and beauty products.

Company Overview:

  • Name: ASOS plc
  • Founded: 2000
  • Headquarters: London, UK
  • Website: www.asos.com
  • Industry: Online Retail (Fashion and Cosmetics)
  • Stock Exchange Listing: London Stock Exchange (Ticker: ASC)

Financial Performance:

In the financial year up to September 1, 2024, ASOS reported a 16% decline in active customers and a 36% drop in adjusted earnings. The company also wrote off £100 million of old stock. Despite these challenges, ASOS is focusing on profitable growth and quick-trending products, with new product sales up 24%. The company forecasts a significant increase in adjusted earnings for the next financial year. 

Recent Developments:

  • Credit Insurance Reinstatement: In early February 2025, credit insurers Atradius and Coface reinstated cover for ASOS's suppliers, indicating a positive shift in the company's financial stability. 

  • Turnaround Strategy: ASOS has been implementing a turnaround strategy, focusing on reducing inventory, increasing full-price sales, and adopting a test-and-react inventory model. Despite reporting a £380 million loss, the company remains optimistic about sustainable growth. 

Product Range:

ASOS offers a diverse selection of products, including:

  • Clothing: Tops, dresses, trousers, skirts, jeans, shorts, jackets, and coats.

  • Footwear: Shoes, boots, and sandals.

  • Accessories: Bags, jewelry, hats, and scarves.

  • Beauty Products: Cosmetics, skincare, and haircare items.

Global Presence:

ASOS operates in multiple countries, serving a global customer base. The company has fulfillment centers in the United Kingdom, the United States, and Europe, enabling it to ship to all 196 countries. 

Contact Information:

  • Registered Office: Greater London House, Hampstead Road, London, NW1 7FB, UK

  • Telephone: +44 (0)20 7756 1000

  • Company Number: 4006623

  • VAT Number: 788 6225 77

For more detailed information, you can visit ASOS's official website: www.asos.com.



Location: United Kingdom

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